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Alpers, H. (1982a, June 15). New challenges to market researchers (German). ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/new-challenges-to-market-researchers-german-
Alpers, H. (1982a, June 15). New challenges to market researchers. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/new-challenges-to-market-researchers
Alpers, H. (1980a, June 15). Experiments in copy-testing. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/experiments-in-copy-testing
Komp, Alpers and Berent (1965a, June 15). Misunderstandings between advertising research men and creative men. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/misunderstandings-between-advertising-research-men-and-creative-men
Johannsen, Alpers and Berent (1965a, April 01). Measuring and predicting sales effectiveness of advertisements . ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/measuring-and-predicting-sales-effectiveness-of-advertisements-
Alpers, H. (1964a, September 07). Experiments in comparative content of copy-test. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/experiments-in-comparative-content-of-copy-test
Alpers, H. (1961a, June 15). A market with fine prospects. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/a-market-with-fine-prospects
Alpers, H. (1961a, June 15). A market with fine prospects (German). ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/a-market-with-fine-prospects-german-